Roku Market Value and Sales for 2014

Below are the statistics highlighting Roku’s Market Value and Sales for the year 2014.

Feb 2014   -  Here’s are some interesting details about Roku’s usage :

• Streaming on Roku devices grew by 70% in 2013 to 1.7 billion hours for the year.
• Average Roku player streams 13 hours a week although 25% of roku players stream even 35 hours per week .
• Roku doubled the number of channels in the past year – currently at more than 1,200.
• Roku added YouTube, Showtime, WatchESPN, TWC TV, AOL, FOX NOW, Watch Disney Channel.
• Roku has 20 Roku Ready partners right now and will likely certify 125 devices this year.

April 2014 -  

• Roku Sales Hit 5 Million Units, Thanks to Amazon, Netflix .
• Roku, which essentially sells a black box the size of a hockey puck that connects to late-model TVs, also appears to be picking up steam.
• In the first 2½ years since its 2008 launch, it was selling about 31,000 devices a month, on average. Since January 2012, it has been offloading 167,000 a month.

September 25 2014 -

• Roku has sold over 10 million players.
• Roku is announcing that over 10 million of its tiny media streamers have sold, dating back to when they were first introduced in 2008. That's good news, and shows sales are continuing to pick up after it crossed 5 million just last spring and eight million at the beginning of the year.
• Roku released new versions of its devices, making minor improvements to its cheaper models and adding content from M-Go, a video rental and purchase service owned by MediaNaviCo.
• With hundreds of channel-like apps, the company already has much more content than Apple TV, although the absence of iTunes and YouTube are big gaps.
• The competition is getting stronger too. Sales of the Apple TV have exploded along with the iPad and it was up to 20 million at last count, while Google is readying another Android TV attack and Amazon is pushing its own Fire TV media box.
• In response, Roku is expanding by putting its software directly into Smart TVs and using its partnership with Sky TV in the UK to get cheaper hardware on the shelves.

Roku, however, often refers to research that indicates its boxes are used more than rivals' if they're not sold more than them.

Roku noted a study conducted on its that behalf by researcher NPD that found Roku accounted for 37 million hours of video streamed per week, versus Apple TV's 15 million, Chromecast's 12 million, and Amazon Fire TV's at 6 million hours.

The company also said recently Roku players average 48 hours of streamed content a month. That compares to less than 20 hours spent on Facebook, based on Chief Executive Mark Zuckerberg's disclosure in July that people in the US spend about 40 minutes a day with the social network.

ROKU STATISTICS - 

2014	ROKU	APPLE TV	CHROMECAST
Unit Sales	10 million unit sales since 2008	20 million units in 2007	3.8 million sold
Market Share	28% market share	39% market share	16% market share
Weekly video streamed	37 million hours of video streamed per week	Apple TV at 15 million hours	Chromecast at 12 million hours
Presence	4 countries	Worldwide	19 countries

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