SEO VS SEM: The Better Choice?
There’s no such organization left today who isn’t trying to capitalize on the significance of Digital Marketing done via search engines. This is because people nowadays search for literally everything they want to, on the search engines. This helps them land on the desired page and this in turn helps the businesses. Two ways are more famous in such factor, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both SEO and SEM have their own merits and demerits and in this blog we’ll try to figure out which one is better.
SEARCH ENGINE OPTIMIZATION (SEO)?
SEO basically incorporates the creation and publishing of excellent keywords and content, building quality links, improving the navigability of the site and many more.
It’s a collection of various tactics which collectively improve the site’s accessibility to a search engine. Which is the process by which users land up on your page constituting the overall traffic.
It’s a collection of various tactics which collectively improve the site’s accessibility to a search engine. Which is the process by which users land up on your page constituting the overall traffic.
ADVANTAGES (SEO) :
The biggest advantage that it carries is affordability. It allows you flexibility regarding how much you are willing to spend. Being very open ended SEO is also easily accessible to business of various sizes.
Another advantage that it carries is that it is run by a set of rules and regulations effectively set by the search engines. Nobody is spared or exempted from it. If you break the rules, the results will be reflected in your search engine rankings.
Another advantage that it carries is that it is run by a set of rules and regulations effectively set by the search engines. Nobody is spared or exempted from it. If you break the rules, the results will be reflected in your search engine rankings.
.
SEARCH ENGINE MARKETING (SEM)?
SEM is basically the activity of obtaining website traffic by buying search engine ads. It also goes by the name of PPC(Pay Per Click). In a successful ad platform, the ads placed by you will be shown to the target customers who are looking for your product or services. This will in turn give a major boost to your conversion rate.
PPC can be done via both Google’s AdWords Platform as well as Microsoft’s Bing Platform for Ads. Every time a user searches for a particular set of keywords that you have set your bid on, the ads purchased by you will be visible to them on the Search Engine Result Page.
PPC can be done via both Google’s AdWords Platform as well as Microsoft’s Bing Platform for Ads. Every time a user searches for a particular set of keywords that you have set your bid on, the ads purchased by you will be visible to them on the Search Engine Result Page.
ADVANTAGES (SEM) :
It’s really helpful for startups or new businesses as for a very low rate it can help them appear on the first page and increase the ROI. It also makes it relatively easy to appear in the few ads if the competition is low.This increases the chances of viewing those ads and clicking them.
PPC is also advantageous for Businesses that are well established. It helps provide a steady flow of users and makes sure the ads keep appearing on the front page.
Instantaneous results are also one of the major perks of PPC. As soon as you are done with the creation of the ad and they are clicked to go live, immediately they start driving traffic to your website. This aids in getting a quick boost.
read more at :- http://www.oodlesmarketing.com/blogs/seo-vs-sem-better-choice/
Instantaneous results are also one of the major perks of PPC. As soon as you are done with the creation of the ad and they are clicked to go live, immediately they start driving traffic to your website. This aids in getting a quick boost.
read more at :- http://www.oodlesmarketing.com/blogs/seo-vs-sem-better-choice/
No comments:
Post a Comment