Technological progress has influenced the way we connect with the audiences today. The innovation of Smart technology is now influencing the growth of companies. A business with an upgraded technology progresses faster in comparison to the one which lags behind in terms of the technology. To stay ahead of the rest in the market, companies need to follow the trends listed below. These trends will not only help in keeping them ahead of the rest in the market but will make their operations much faster and cost-effective.
Artificial Intelligence and Chatbots
Chatbots are the upcoming trend in the market. With the help of artificial intelligence, these Chatbots will be able to help companies reduce their operating cost. These Chatbots would offer suggestions to customers in real time. It also creates a human-like experience with the help of machine learning. Customers will be able to find instant solutions without having to wait for a day or two. Instant support from the chatbots will help companies improve their image in front of their customers. With this technological upgrade, customers will be able to order shoes online, make dinner reservations, pay bills, or book an appointment with the doctor. Introduction of chatbots has reduced phone queues in real time.
Trend of Smart Speakers
In digital marketing, voice search plays a very crucial role. When users type a query, they get hundreds of search results. Apple’s voice search is different from the search results of a normal browser. When a question is asked from Siri, the users get limited results. If a company expects itself to be found in these limited search results, they should tailor their SEO strategy for voice search accordingly. This voice search pattern will help improve their Click-Through-Rates (CTR) and keep them top spot in comparison to the competitors in the market.
No comments:
Post a Comment